Netflix, the video streaming platform, announced a price cut of up to 60% in its membership services.
Since its inception in 2016 in India Netflix offers subscription plans starting from 500 INR.
Netflix has failed to gain popularity with price-conscious Indian subscribers. Netflix has only gained an estimated 5 million members in the nation, compared to 46 million subscribers to the Disney Hotstar network and 19 million subscribers to Amazon Prime Video. To increase its subscription base they had launched a mobile-only 199rs plan in July 2019
Netflix once again has revised its plans, the new plans, dubbed “Happy New Prices” by the corporation, will go into effect on December 14, 2021.
- The Netflix Mobile plan, which was previously priced at Rs. 199 per month, has been reduced by 25% to Rs. 149 per month.
- The most significant discounts are in store for the Basic Netflix plan, which was previously available for Rs. 499 per month but will now be accessible for Rs. 199.
- The standard plan has been reduced from Rs. 649 per month to Rs. 499 per month.
- The most costly Premium plan, which includes Ultra HD material and capability for four screens, is now priced at Rs 649 per month, instead of Rs 799 per month.
It is to be noted that the resolution remains the same 480p for Mobile and Basic plan while 1080p and 4k HDR for the Standard & Premium plan respectively.
So far, Netflix has debuted 70 originals in India, with another 70 in the works. They are trying to produce as many India-specific original shows as possible. Aided by growing internet usage in India, streaming services experienced a boost from the epidemic, which drove many to stay indoors for weeks and forced movie theatres to close. This price reduction comes as new India-specific original shows are going to hit the app soon and some popular series is on the line.
In India Netflix’s high prices have been a significant obstacle to the service’s growth, with rivals such as Disney+ Hotstar, Amazon Prime Video, ZEE5, and SonyLIV.
Here is a detailed comparison between them –
1) Amazon Prime Video:
Amazon Prime has raised the price of its subscription tiers, customers would have to pay Rs 1,499 for the yearly Prime membership plan previously it was just Rs 999. Would this decision enable Netflix to draw a new audience to its platform we will have to wait and see? Amazon also offers a monthly plan which use to start at Rs 129 now after the increased price its Rs 179. Airtel users get a special mobile-only plan where they can enjoy free prime videos at Standard quality. But the best thing about Prime subscription is that they not only offer video streaming services but also 1-day free delivery, Amazon music, Amazon games, and a lot more offers and discounts to prime customers.
2) Disney + Hotstar:
There are three options available for Hotstar. It offers a Mobile option at Rs 499 per year that exclusively supports mobile devices with 720p streaming. Second is the Super plan for Rs 899, which supports two devices and includes 1080p streaming and Dolby 5.1 audio. And, the top-most Premium package costs Rs 1,499 per year and includes 4K streaming and support for four devices.
3) Sony Liv:
Liv offers unique customization where we can choose different pack content like sports and other choose accordingly. At Rs 399 Liv Special+. A 12-month Liv Premium plan costs Rs 999, a 6-month plan costs Rs 699, and a one-month plan costs Rs 299.
Voot comes in a single Rs 299 12-month package which has all movies, live 24×7 BigBoss shows, and all other regional language content available to watch.
Users can select one of two Zee5 Premium options. This includes a 12-month package with a cost of 499 which comes to Rs 42 per which is now available at 50% off and they also have a 3-month plan for Rs 299 only.
AltBalaji is available at Rs 300 for 12 months and for 3 months Rs 199.
That’s all, for now, do let us know in the comments which Netflix plan are you using now, and are you planning to upgrade or downgrade to a different plan?.