Is Hindustan Motors making a comeback with Ambassador?


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Hindustan Motors was one of the best car companies in the 1970s, founded in 1942 by BM Birla. Started with a production line in Gujarat then later moved out to build a bigger plant in Uttarpara, West Bengal in 1948 where it had started its production of the Ambassador an iconic car. It was the largest carmaker in India before Maruti overtook it as a leading automobile manufacturer in India. It is the manufacturer of the well-known Ambassador automobile, which is commonly utilized as a taxi as well as a government vehicle. Hindustan had a partnership with Mitsubishi, manufacturing Lancer and Pajero variants, although it is better recognized for its own vehicles.

Unfortunately, the last ambassador was rolled out in 2014 and after facing tough competition from Maruti 800 and other brands, it couldn’t keep up with the change in the technology.

But the good news is Hindustan Motors will start making electric two-wheelers and not cars this time. They will have a joint venture with Peugeot but an MoU will be signed later. After the deal, HM will own a 51% stake and the foreign company will own 49%. The Estimated deal would be INR 600 Crores, currently, Hindustan Motors has 90 acres of land where the previous manufacturing was done it will be remodeled for the manufacturing of 2-wheelers.

Well for the nostalgic old-style car lovers this is not really a piece of good news but something positive, hoping Hindustan Motors will come up with Ambassador EV Car in the future. The Ambassador can still be found on Roads as Taxi in Mumbai and West Bengal, As for the new 2-wheeler segment, we will have to wait for more news to come.

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